Project Overview
Overfishing, habitat destruction, marine pollution, and ocean acidification all put aquatic life at risk. Many people want to make a difference but do not know how in their day-to-day lives. Our group decided to provide tools for individuals who care about aquatic life issues. We conducted interviews and a Think Aloud Protocol usability test using an interactive prototype of the Fresh Catch sustainable seafood shopping app. Our app Fresh Catch helps consumers shop for sustainable seafood products. The app provides many features for consumers to make educated purchasing decisions with features like the barcode scanner, product comparer, sustainable fish ratings, and more.
My Role
Lead UX Designer
